5 Reasons Why You Shouldn’t Buy a White Gold Diamond Ring

When it comes to choosing the perfect diamond engagement ring, white gold often stands out as one of the most popular metal choices. White gold engagement rings have a beautiful, lustrous shine and their bright, silvery hue offers a modern and sophisticated look that complements any personal style. However, despite their widespread appeal, there are a few misconceptions about white gold diamond rings that might make you think twice.

Some people say that the pale sheen is too bland and colorless for an engagement ring, while others suggest that white gold is simply too hard to maintain. Are all these claims really true, though? In this article, we go over 5 reasons why you might initially think a white gold diamond ring isn’t the right choice—only to find out why these perceived drawbacks might actually highlight the beauty and practicality of white gold!

First, What is White Gold?

At its core, white gold is composed of pure gold mixed with zinc, copper, and nickel, which imbues it with a silvery-white appearance. This neutral coloration does not detract from the metal’s allure; rather, it provides a lustrous, modern backdrop that allows the brilliance of a colorless diamond or gemstone to truly stand out.

14k white gold, which consists of 58.5% pure gold, is highly valued for its robust finish and lighter, elegant hue. This alloyed metal is a popular choice for fine jewelry due to its blend of durability and timeless appeal. The mixture of gold with other white metals like palladium or nickel not only enhances its strength but also gives it a beautiful, radiant shine that complements a variety of gemstones and styles, making it a timeless option for rings, necklaces, and other cherished pieces.

18k white gold, which contains 75% pure gold, is renowned for its richer, deeper metal color and superior resistance to oxidation. This high gold content not only imparts a luxurious, warm hue but also enhances its overall value and prestige. Favored for its luster and durability, 18k white gold is a popular choice for exquisite jewelry pieces, offering a perfect balance of beauty and resilience. Its refined appearance and lasting quality make it an ideal option for those seeking elegant, high-end accessories that stand the test of time.

Both types of white gold are typically coated with rhodium to enhance their whiteness and add a protective layer against wear and tarnish. This plating not only increases the longevity of white gold jewelry but also contributes to the vibrant, reflective quality that so many couples love.

So What’s Wrong With White Gold Engagement Rings?

1. White Gold is Too Bland!

One common criticism is that white gold is too bland, especially compared to its more colorful counterparts like yellow gold or rose gold. While it doesn’t have a deep color definition, trust us- it’s far from unappealing. In fact, the neutral and sophisticated hue of white gold is one of its greatest strengths!

Don’t believe us? When set in white gold, The Pave Alex engagement ring looks especially flawless, especially with a blue sapphire center stone. The cool tones of the white gold and pave diamond band enhance the sapphire's rich color, making it appear even more saturated and vibrant while the hidden halo magnifies the gemstone's brilliance. This combination not only adds a touch of regal sophistication but also ensures that the Pave Alex ring stands out as an exquisite choice for an engagement ring that is both unique and timeless.

2. White Gold Doesn’t Hold Value

Some might argue that because white gold is alloyed with stronger metals, it doesn’t hold value like pure gold does. The truth is that white gold diamond rings are more nick and scratch-resistant than yellow gold ones, so they can actually preserve their value for longer. However, white gold engagement rings do need more maintenance because of their rhodium coating. Replating generally costs $50 to $100 per visit, but at Keyzar we offer free replating as part of our lifetime warranty, so it costs you nothing to keep your white gold ring in premium shape.

The Liv eloquently counters the misconception that white gold does not hold value. This elegant three-stone ring features baguette diamonds gracefully positioned on its shoulders, enhancing the central stone. The choice of white gold for this engagement ring is strategic because it complements the clarity and brilliance of the white diamonds. By merging traditional elegance with contemporary style, The Liv stands as a testament to the enduring value and beauty of white gold in the world of fine jewelry.

3. White Gold Diamond Engagement Rings are EVERYWHERE

It’s easy to think that the ubiquity of white gold detracts from its uniqueness. Indeed, white gold is a popular precious metal for engagement rings due to its resemblance to platinum (but with a more cost-effective price tag). However, its popularity is also its strength. The widespread preference for white gold means it has been time-tested and remains a reliable choice for its beauty and durability- both essential qualities for an engagement ring.

The Amber beautifully challenges the notion that white gold is too common. This white gold ring combines the intricate craftsmanship of an ornate setting with the modern allure of white gold, offering a distinct blend that is anything but ordinary. The milgrain detailing and additional engraving on the ring's head invoke the charm of vintage white gold jewelry, while the smooth-polish solitaire band provides a contemporary twist. White gold's vibrant, lustrous finish enhances the depth and intricacy of the engravings, making every detail stand out with stunning clarity and brilliance.

4. White Gold Requires Too Much Maintenance

The notion that white gold requires extensive maintenance stems from its rhodium plating, which can wear down and require reapplication every few years to maintain its shiny, white appearance. While this might seem like a hassle, the process is relatively simple and inexpensive, and it significantly enhances a white gold ring’s longevity and appearance.

At Keyzar, we offer free rhodium plating services for all white gold engagement rings we sell, making it easier for you to keep your ring looking its best. This is part of our lifetime warranty, which is designed to ensure that your ring maintains its stunning appearance and continues to shine just as brilliantly as the day you first put it on.

The Penelope, whose slender design features pave-set accents and micro diamonds in the bridge area, exemplifies how white gold can be both luxurious and low-maintenance. The smooth finish of the band, the secure white gold setting, and free rhodium plating from Keyzar ensure that the ring remains both stunning and sturdy over time. With The Penelope, wearers can enjoy the sparkle and sophistication of a beautifully designed white gold engagement ring (and matching wedding band) without the worry of intensive upkeep.

5. White Gold Isn’t Pure Gold

Critics often point out that white gold is not pure gold and see this as a drawback. In reality, the blending of gold with other metals like nickel or zinc is beneficial because it creates a stronger, more durable product that withstands the rigors of daily wear. This is especially important for engagement rings, which are meant to last a lifetime. The added strength means less worry about damage and more enjoyment of its beauty.

The Lexie, a gorgeous solitaire with a smooth cathedral band, beautifully demonstrates why white gold’s composition is an advantage rather than a drawback. The alloyed nature of the metal contributes significantly to the ring’s overall functionality and aesthetic and provides The Lexie with durability that pure gold simply cannot match. Put it this way- you’ll love it, and with proper maintenance and care, so will your children and grandchildren!

White Gold Diamond Rings Are An Amazing Pick!

While at first glance, there might seem to be compelling reasons to avoid a white gold diamond ring, a deeper dive reveals these reasons to be strengths rather than weaknesses. White gold’s versatility, durability, and understated elegance make it a superb choice for anyone looking to invest in a timeless piece of jewelry. Whether it’s the allure of its lustrous finish or the practical benefits of its composition, white gold continues to stand out as a prime choice for engagement rings, and that doesn’t look set to change any time soon.

At Keyzar, our extensive collection is crafted to highlight the very best that white gold has to offer. Choosing one of our white gold engagement rings means investing in a piece of jewelry that combines timeless beauty with practical benefits, ensuring it remains a treasured part of your life for years to come. Discover the elegance and versatility of white gold at Keyzar, and let us help you find the perfect ring for your unforgettable proposal.