Keyzar vs. Brilliant Earth: Which Jewelry Brand Shines Brighter?
The way we shop for jewelry has transformed dramatically in the last decade. Gone are the days when finding the perfect engagement ring meant spending hours hopping from one jewelry store to another. Now, with just a few clicks, you can explore a vast array of designs, customize every detail to your heart’s content, and even preview how the ring will look on your finger—all from the comfort of your own home!
This shift in shopping behavior has paved the way for a new generation of jewelry brands that are redefining the industry. Among these, Keyzar and Brilliant Earth stand out as two of the most prominent names, each offering a unique blend of style, ethics, and innovation. But with so many options at your fingertips, how do you decide which brand is the right fit for you?
Choosing an engagement ring is one of the most personal and significant decisions you’ll make. That’s why it’s essential to explore all aspects of what each brand offers, from their mission and craftsmanship to their customization options and customer experience. In this comparison, we’ll explore what makes Keyzar vs. Brilliant Earth shine in their own right, so you can decide which brand may be the perfect match for your needs.
Keyzar vs. Brilliant Earth: Brand Overview
The history and mission behind a jewelry brand can provide valuable insight into what they stand for and what you can expect as a customer. Both Keyzar and Brilliant Earth have established themselves as leaders in the industry, but they’ve done so with different philosophies and approaches. Let’s take a closer look at what drives each brand and what they bring to the table.
Keyzar
Founded with a passion for creating unforgettable moments, Keyzar has swiftly made its mark in the fine jewelry industry. We’re a team of creatives, programmers, and jewelry experts with a mission to change online jewelry shopping. How? By making our brand all about easy customization, premium quality, and a consumer-centric approach that ensures every piece is as unique as the person wearing it.
Keyzar’s commitment to ethical sourcing, modern designs, and superior craftsmanship shines through in every item we offer. We operate exclusively online, which helps keep prices competitive, and have invested in advanced ring preview tools. These tools let you virtually try on rings and explore various carat sizes, making the online shopping experience just as personal and interactive as visiting a store.
Brilliant Earth
Brilliant Earth, on the other hand, has built its reputation on ethical sourcing and environmental responsibility. Like Keyzar, their mission goes beyond just creating beautiful jewelry; they aim to make a broader social impact. With a strong focus on conflict-free diamonds and sustainability, Brilliant Earth has garnered a loyal following. Unlike Keyzar, however, they have physical stores where customers can experience their rings in person, adding a traditional touch to the modern convenience of online shopping.
Product Range and Customization
A key factor in choosing the right jewelry brand is the variety of products and the level of customization available. Whether you’re looking for a classic engagement ring, a wedding band that tells your love story, or a piece of fine jewelry that captures your unique style, the ability to customize and choose from a wide range of options is essential. Let’s explore how Keyzar vs. Brilliant Earth compare in this regard.
Keyzar
When it comes to variety, Keyzar excels in offering a wide range of engagement rings, wedding bands, fine jewelry, and over 80,000 diamonds in all shapes and sizes. What truly sets us apart, however, is the level of customization available.
Whether you’re dreaming of a bespoke ring or want to tweak an existing design, Keyzar makes it possible without any spending minimums, and for a small fee, you can add personalized touches like a Euro shank, pave prongs, an east-west setting, or a wider band. This flexibility ensures that your ring is a true reflection of your style and love story. Plus, Keyzar’s return and exchange policy for custom rings gives you peace of mind, knowing you’ll ultimately walk away with a piece you absolutely adore.
During the first year, Keyzar offers free ring resizing. This feature, coupled with the option for free engraving, allows you to further personalize your ring without breaking the bank. And when it comes to metal choices, Keyzar offers a variety of options, including yellow gold, white gold in 14K, 18K, and platinum. This extensive range ensures that you find the perfect match for your taste and budget.
Brilliant Earth
Brilliant Earth also offers a broad selection of engagement rings, wedding bands, and fine jewelry, as well as over 100,000 diamonds, but their customization process comes with some drawbacks.
For example, customizations start at $2,000, which may be a drawback if you want minor adjustments or upgrades. As one shopper on Reddit shared, "I was utterly turned off when they told me customizations START at 2K and the only difference I wanted was a Euro shank." Custom rings are also not eligible for return, exchange, or free resizing, which could be a dealbreaker for some.
While Brilliant Earth offers engraving services, there is a $40 fee attached. In terms of settings, they have the same options that Keyzar does, with one important exception: they only offer yellow and white gold in 18K (though they do offer 14K in rose gold). If you’re looking for a higher level of customization, Keyzar might be the better choice.
Pricing and Value
Price is often a deciding factor when choosing a piece of jewelry. It’s not just about finding the most affordable option but about getting the best value for your money. Let’s explore how Keyzar vs. Brilliant Earth compare in terms of pricing and the value.
Keyzar
One of Keyzar’s most compelling advantages is its pricing. For example, a 1 round brilliant lab D VVS1 diamond currently starts at around $990, making it an affordable option without sacrificing quality. Keyzar’s approach to value is all about providing top-tier craftsmanship and ethical sourcing at prices that won’t stretch your budget. We also offer special promotions and financing options, making it easier for you to invest in the perfect ring.
One Redditor enthused, “I ordered my ring from them over 2 years ago and couldn’t be happier! The diamond is stunning and the ring has had zero issues at all! They also have really wonderful customer service! You can customize the rings too. Just reach out to them! But you won’t be disappointed! Even my jeweler commented on how perfect the diamond was and how well made the setting was!”
Brilliant Earth
Brilliant Earth’s pricing tends to be on the higher side. A 1 round brilliant lab D VVS1 diamond is currently priced at nearly $1,800, which may not be the best value for those who prioritize affordability. While their commitment to ethical practices is commendable, it’s essential to weigh this against your budget and what you’re looking for in a piece of jewelry.
Customer Experience
The customer experience encompasses everything from the ease of browsing online to the support you receive after making your purchase. A smooth, enjoyable shopping experience can make all the difference when selecting something as special as an engagement ring. Let’s see how Keyzar and Brilliant Earth stack up in terms of customer experience.
Keyzar
Shopping online with Keyzar is an effortless and enjoyable experience, thanks to our user-friendly website and exceptional customer support. Our representatives are virtually available 24 hours a day, six days a week, ensuring you receive assistance whenever you need it. Customers often praise Keyzar for our responsive service and meticulous attention to detail.
We’re proud to offer free shipping worldwide, a 30-day money-back guarantee, and a lifetime warranty on all our jewelry. Our top-notch return policies and after-sales service further enhance your shopping experience. With free resizing within the first year and advanced tools to preview rings, we make online shopping with us feel personalized and interactive.
Brilliant Earth
Brilliant Earth offers a solid online shopping experience, complete with a navigable website and responsive customer support. While they offer free shipping on orders to the U.S., Canada, the UK, and Australia, customers outside these regions might find this limiting.
Brilliant Earth offers free 30-day returns and exchanges and a lifetime warranty against manufacturing defects, which adds an extra layer of security for buyers. It also allows free resizes up to 60 days after purchase, though some may find the resizing window less flexible than they’d prefer.
Unlike Keyzar, Brilliant Earth has physical stores, which are a plus for those who like to see and feel the rings before purchasing. However, this traditional shopping method is becoming less common as online options continue to improve.
Conclusion
Both Keyzar and Brilliant Earth bring something unique to the table, making them excellent choices depending on what you’re looking for in a jewelry brand.
Brilliant Earth’s commitment to ethical sourcing and environmental responsibility appeals to those who prioritize sustainability, and their physical stores provide a traditional shopping experience. However, if you’re seeking a brand that offers extensive customization options, competitive pricing, and an advanced online shopping experience, Keyzar takes the lead. Our no-spending minimum for custom rings, flexible resizing policies, and diverse metal choices make us a standout option for modern shoppers.
At the end of the day, the choice between Keyzar and Brilliant Earth comes down to your priorities. If customization, affordability, and a seamless online experience are at the top of your list, Keyzar might just be the perfect fit!
